Having taken a step back from blogging and all that ‘meta jazz’ for a while, I’ve had a good long think about the Social Media Guru (SMG) vid I put together in September, and what motivated me to be so cynical. The video is the only web ‘thing’ I’ve ever really created, it has generated 143,000 hits and counting. That’s unexpectedly large given what it was (ten times the hits of the much-vaunted DJ Hip Op vid), yet infinitely small in Youtube terms (20 million people have watched this surprised kitten video).

It sparked some pointed animosity from American SMGs, already sick of being mocked, despite the video being aimed squarely at their clients, whose gullibility and laziness of mind is the root of the real issue. One full-on viral case study was done on its global spread, which was very interesting indeed.  The video was met largely with a wall of silence by those in the sector in Ireland, in comparison which is unsurprising due to the small marketplace here.

I’m not a guru or a techie, I’m not selling any guru-like services (at present), but I have helped friends get started in the sphere and written copy for plenty of websites. I’m also a chronic lurker. [Read more →]