Comments on: Basic Branding 101

By: Tara

Tara — Thu, 03 Sep 2009 11:34:12 +0000

http://www.msnbc.msn.com/id/32661618/ns/business-careers getting paid to be a twit..nice work if you can get it.

By: markhamnolan

markhamnolan — Mon, 24 Aug 2009 08:11:23 +0000

@Paula,

Thanks for commenting on a post that could be viewed as critical – good social media policy, of course.
It’s good that you’re fighting for the Twitter name, pity that it wasn’t safeguarded against earlier, though. With the advent of cyber-squatting ten years ago or more, any time a new outlet or means of communication emerges that could be influential, it would seem that your own presence thereon now has to be ringfenced early on.
As for your Facebook name – what’s to stop Twitter being as international, if not more so, than Facebook? Surely each has an equivalent reach?

However, brevity is currency on Twitter (@BordBiaIrishFoodBoard may break the 140-character bank), but then it’s over to you to balance your own brand consistency against that.

Just my two cents.

By: Paula

Paula — Fri, 21 Aug 2009 10:54:29 +0000

Thanks Markham for your comments and for noticing the work Bord Bia is doing. We thought we should explain the rationale behind our choice of names & urls:
On twitter, ” twitter.com/Bordbia” has already been taken and we’re in contact with Twitter about claiming it back.

On Facebook, we chose “Bord Bia – Irish Food Board” as it extends to an international audience who may not know what Bord Bia is.

If you have any other thoughts on how we can improve on this, we’d welcome them. We’re constantly learning about social media and anything that we do learn we pass onto the companies.

Thanks,

Paula

By: Caitlin

Caitlin — Thu, 20 Aug 2009 22:36:09 +0000

There is definitely something to say about consistency through out the web. Having a top level domain like .com will add traffic to your business. With modern business the domain needs to come at the exact same time as picking the business name. Its too often that people name a business without having the .com available which seriously hinders your marketing efforts on the web.