Originally uploaded by K!T
I’ve had a good few people asking me how they can use Twitter to better their business, and, on a greater scale, how to get the most out of social networking. I always start with the same thing: “It’s a conversation”. And like any conversation, and particularly like a tin-can phone, it only works if pulled from both ends. If there’s no-one on the other end, your line goes limp and, well, you’re just shouting into a tin can on a string.
The utility of the likes of Twitter only becomes obvious when a company with a Twitter presence moves from using it as a loudhailer to using it an always-on conference call with your followers. Any business/person/website that merely shouts about itself on Twitter will never reap any rewards from it. To ‘get’ it, you have to use it.
Case in point are the people at www.yourlocal.ie, or @yourlocaldotie as they’re known on Twitter.
I have been trying to list my business on their local listings for a while, but it hasn’t been working for me, and yesterday I posted the below tweet venting my spleen.

I then made a point of searching for yourlocal.ie on Twitter, and when I found their profile, followed them.
Were they a mere ‘collector’ of followers, that would have been that. But within the hour, this popped up:

Someone in there had either been trawling Twitter for mentions of the site, or had taken the time to read back through a few of my tweets.
Either way, they were clearly using Twitter actively, rather than passively. It also proves that Twitter is often the direct line to customer services, trumping phone, email or whatever clunky ‘live chat’ options companies come up with to mesh with their existing webshite.
I had tried to get in contact with yourlocal.ie via various channels to no effect, so the response via Twitter was heartening.