Damien Mulley has soaked up enough of the credit today – we all knew him before the awards, and are well aware of his talents. It’s time to say ‘fair play’ to the event sponsors.
Anyone who has organised a big event like the Blog Awards will tell you that it lives or dies on funding.
Without funds, there’s no fun, and the likes of the Irish Blog Awards run solely on sponsorship.
The level of sponsorship is often a measure of the perceived worth of the event, and the model the sponsorship takes reflects on the market represented by attendees.
That the Blog Awards cleaned its own nose financially, with full sponsorship, free drinks and the rest, shows that the blogging community engenders a belief by sponsors that they will see some return in the form of exposure, and eventually a spend, as we tweet and blog away about their services.
Ciara Crossan from WeddingDates.ie took that to extremes by dressing up in a wedding dress to present best blog post.
A disclosure – my company, A Stitch In Time, was also a Blog Awards sponsor, so if you picked up one of the pictured pink and green bags, you’ll see our url running underneath the blog logo. If you’re in the market for some embroidery, we hope you’ll consider us. If you never heard of us before this – the sponsorship has done its bit.
Along that vein, let’s take my category sponsors, Mamut.com, a company I had never heard of before Saturday night.
Margaret, from their PR crowd, contacted me for a quote today for their press release, and I hurriedly did some research into their products so that I could put together a quote that was of most use to them. Mamut produce business accounting software, so I went with quotes mentioning the new surge in small businesses using blogs and the like to promote their wares, under the assumption that their target market is small to medium enterprise.
As someone who runs a small business and does the day-to-day bookkeeping, I know that having a package with which you’re comfortable and in which you have confidence is a huge weight off the shoulders. Mamut is a new one for me to consider alongside its competitors, which would include Big Red Book, Sage and the like.
So to the award winners and shortlistees – how about engaging in some blog PR for the people that made your category possible – the sponsor.

