IF anyone was to be held up as a paragon of efficient, inclusive web communication, it’s Damien Mulley.
Three recent examples.
1) His advice on how to lobby effectively in Ireland. Many existing lobby groups would do well to print this out and stick it up in their office. During its brief but fruitful existence, Ireland Offline was omnipresent when broadband matters were in the media, and Mr Mulley was the go-to guy for all things digital for many journalists, myself included. Those targeted by lobby groups would also do well to read up on this, for defensive purposes.
2) His advice on how to approach journalists. Would that all PR agencies scrutinised and applied this, and the above.
3) The Paddy Valley initiative, which is lining up a handshake-and-eyeball tour of Silicon Valley for interested Irish individuals.
When will MulleyComms Ltd, web communications consultancy open for business?